What is the McDonald’s McLobster?

McLobster Kitchen Party at McDonald's Scotia Square - What is the McDonald's McLobster?

I was invited to an interesting event last week in my home town of Halifax. Being that I consider myself a lobster connoisseur (I have even made a video about the best lobster rolls in Halifax) I was excited to attend. McDonald’s invited me to the 25th Anniversary kitchen party celebration for the McLobster!

McDonald's McLobster roll and fries - What is the McDonald's McLobster?

The 2016 McLobster

What is the McDonald’s McLobster you might be asking? Yes it is exactly what it sounds. Lobster on a bun at McDonald’s.

a tasty lobster roll from Boondocks in Eastern Passage, Darmouth, Halifax, Nova Scotia - What is the McDonald's McLobster?

One of the many tasty Lobster sandwiches sold in the maritimes, this one is from Boondock’s in Eastern Passage, Nova Scotia.

If you aren’t familiar with a lobster roll it is a popular food eaten on the east coast of North America from Maine to Nova Scotia. It is essentially a less classy way to eat lobster I suppose? Ditch the fancy meal and eating it with butter in the high end restaurant, instead chop it up, mix it with some mayo and perhaps some green onions and/or celery, add a drizzle of butter and throw it on a bun.

Stephen MacDougall of Slow Coaster performs at the McLobster McDonald's kitchen party - What is the McDonald's McLobster?

Local musician Steven McDougall puts on a show/kitchen party for the 25th anniversary of the McLobster

Yes it is pricier than a hotdog or hamburger but since the east coast has such an abundance of lobster it is a lot cheaper than you might think and of course is extremely fresh. The McDonald’s McLobster is $7.99 Canadian and if you were to get one at another restaurant in Halifax it will run you anywhere from $8 to $20 in most cases.

Dave Murray McDonald's franchise owner and originator of the McLobster - What is the McDonald's McLobster?

McDonald’s franchise owner Dave Murray

I myself was surprised to learn that this was the 25th anniversary of the McLobster. While there, celebrating its 25th, year I had the chance to sit down with franchise owner Dave Murray who also happened to be one of the first to test out the McLobster at his restaurant in Moncton, New Brunswick when he was a manager there back in 1991.

McDonald's employees wearing sou'wester fishermans hats and lobster tshirts selling the McLobster - What is the McDonald's McLobster?

McDonald’s employees wear fisherman’s hats known as Sou’westers and lobster shirts to celebrate the 25th Anniversary of the McLobster.

Dave told me that a friend of his who was also a franchise owner, Gerry Moore and his son who was also a McDonald’s manager at the time had been talking with a few tourists from New York who asked why if lobster was so popular in the maritimes that it wasn’t on the McDonald’s menu? Gerry was inspired and had connections in the lobster fishing industry. He came up with the McLobster and tested it out at several properties along with the location that Dave was the manager of. McDonald’s liked the idea and success of the product as a seasonal item and the McLobster was officially born.

I also learned that having franchise owners come up with menu ideas like these are one of the many ways that new menu items are created. Dave also mentioned that the McFlurry was invented by a maritimer as well and now it is sold worldwide. Thats pretty cool!

ready for a McLobster feast! - What is the McDonald's McLobster?

A McLobster dinner for two!

Dave also told me some insider information. The McLobster typically comes out at the middle to end of May and they say is in stores “while supplies last”, so there is never an official end date and some McDonald’s may run out of them sooner than other. Dave specifically orders more lobster than the average McDonald’s so his  stores will often have the McLobster from May into September. Because of that your best place to get a McLobster in Halifax is at the Scotia Square location, the Tantallon location at exit 5 on highway 103 or at the Spring Garden Road location.

Nicola Pitman McDonald's Canada Menu Management Director who made the McLobster - What is the McDonald's McLobster?

Nicola Pitman, McDonald’s Canada Menu Management Director

At the event I was also able to speak to Nicola Pitman who is McDonald’s Canada Menu Management Director. I learned from her that menu items like the McLobster are changed and tweaked each season after various feedback is received. Last year I remember the McLobster being quite lemony and she told me they had had a lot of feedback on the lemon taste so this year they toned it down and added a drizzle of butter as well. They also created a new lobster roll McLobster bun for the 25th anniversary and added sesame seeds and chive to the top of it.

mclobster lobster roll from McDonald's by the atlantic ocean - What is the McDonald's McLobster?

To learn more about the McLobster and its 25th Anniversary celebrations watch my video below!


Special thanks to McDonald’s for feeding my lobster obsession with the tasty McLobster! All views and opinions expressed are my own.

14 Comments

  • Reply
    Top Ten Foodies on Snapchat - The Wanderfull Traveler
    March 29, 2017 at 6:07 pm

    […] Yes this is a McLobster from McDonalds – There’s a story behind it! Photo Credit: TravelYourself.com […]

  • Reply
    Stuart Forster
    July 16, 2016 at 7:48 pm

    Good post. I tried one of the McLobsters and have to give credit where it’s due, it was a tasty lobster roll.

    • Reply
      Cailin
      July 17, 2016 at 2:55 pm

      I agree! I was surprised at how good it was!

  • Reply
    Megan
    June 14, 2016 at 3:14 pm

    When this first came to McDonalds I was very skeptical, and still am haha. I don’t know if I will every be able to trust fish coming from McDonalds.

  • Reply
    Janna
    May 30, 2016 at 4:39 am

    What?? I didn’t know they have McLobster?? That’s so awesome! When I visit Halifax, I’ll definitely pass by and try it!

  • Reply
    Jenna
    May 30, 2016 at 4:22 am

    I love that they have McLobsters in Halifax! Are they served at all locations in and around Halifax or just select spots? We were out there last year and I really wanted to try one, but I think we must have been a bit to late. It’s nice that they source the lobster locally and that it’s actually real lobster. Looks like I’ll just have to plan another visit and time it a bit better! :)

  • Reply
    Natalie Deduck
    May 30, 2016 at 3:02 am

    Mc Lobster!!
    That is something really new for me! It’s incredible how Mc Donald’s tend to customize their menu to follow the local taste and food choices. I have tasted the Mc Ramadan in Turkey, Mc Vegetarian and others, but never though about lobster, how fancy!

    Enjoy two for me please, I guess it will take a while to put the Mc lobster on the menu here in Singapore.
    Cheers,

    Nat

  • Reply
    Lauren Meshkin @BonVoyageLauren
    May 29, 2016 at 5:10 pm

    Wow, I’m surprised it’s the 25th anniversary as well1 I would totally try this!! I love that last picture :)
    Great post and video, Cailin! Thanks for sharing.

  • Reply
    Mary
    May 29, 2016 at 3:19 pm

    I remember that from a trip I took to Maine when I was in middle school. I don;t remember liking the taste very well but I think it;s worth another try:)

    I agree with Meg, we try to hit up McDonalds to at least be able to see what differences are on their menu in different locations!

  • Reply
    mark wyld
    May 29, 2016 at 7:57 am

    wow a unique item you have their, In Australia it is the McFeast that is unique it has beetroot as one of the ingredients

  • Reply
    Adonis Villanueva
    May 29, 2016 at 3:34 am

    Mickey D’s going all gourmet eh? I wished they have had that the Lobster roll on the menu when I worked there in my college years! The franchise would in trouble and I’d be fired for eating them all myself :)

  • Reply
    Elaine J Masters
    May 28, 2016 at 5:42 pm

    Had no idea how McD’s came up with new menu items. I’m glad to hear they listen to their franchisees and continue tweaking recipes. Looks delicious!

  • Reply
    Meg Jerrard
    May 28, 2016 at 10:55 am

    This is amazing!! We’re actually heading to Halifax fairly soon so I’ll add a stop at McDonalds to my list :D Honestly, I think people overlook McDonalds when they travel – they aim for local food and the “local experience” but you can’t get more local than McD’s … I’ve found that in each destination and country there’s a new menu based entirely off the culture.

  • Reply
    Kerri
    May 28, 2016 at 5:17 am

    Not a seafood eater but I guess if I did I probably wouldn’t be buying it from McDonalds. A great tradition of eating lobster on the eastern seaboard though.

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